Mark_Titchner 

Throughout our daily lives, we constantly absorb images and texts that generate desire or ambition; that tell us that we can be more than we are. This project is an attempt to present this phenomenon in its most blunt form as a series of inspirational, though potentially unobtainable, commands: a disembodied voice that is both nurturing and humbling. 31 Day Programme' is an evolving series of messages and motivational challenges. Daily changing animations invite the viewer to reflect on their aspirations and potential, framed in the language of advertising and motivational books.