Jemima_Brown 

A new series of digital works, Circles of Fame, is lighting up the London commute across Bus-Tops throughout August 2012. Addressing the idea of ‘fame’ as relative; digital portraits of athletes from the 1908 Olympics, to contemporary UK politicians, to young Olympic volunteers and local heroes are exhibited alongside each other on London’s bus shelter roof tops. Brown argues that the nature of ‘fame’ has shifted as a result of the digital age. In Circles of Fame, Brown explores how social media has blurred boundaries between fame, popularity and celebrity. For Circles of Fame, Brown selected ‘sitters’ who were readily searchable over the internet and who had a story connected to specific locations within London. Edging on democratic, these subjects were purposefully chosen for their relevance to the topic of fame - folkloric London gangsters flicker across screens nearest to former stomping grounds; tranny cabaret artists and hip girl DJs inhabit screens near to the Hackney haunts that they made hot hangouts and local Olympic volunteers become features on mini billboards.